BMW US Car Sales Data

This is your hub for all of the BMW sales data for the U.S market.

BMW was founded in 1916 and currently makes automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands in its portfolio. This post is focused on sales for the BMW brand. The brand is known as the ultimate driving machine.

The company has been selling its cars in the US since 1956. BMW has a full range of cars in market in the US. It includes sedans, SUVs, electric cars, plug in hybrids and sports cars. BMW uses the same marketing strategy in the US as what they do to the rest of the world, which is to flood each market with a continuous product offensive, new models and new niches added every single year.

They even have a production plant based in South Carolina, which is currently the BMW plant that has the highest production volume. The current line of cars produced by BMW in the US are the X3, X4. X5, X6, and X7.

Our Take On BMW US Sales Figures

BMW saw huge sales success in the United States throughout the 2000s, thanks in part to a growing model and variant portfolio and niche model after niche model being launched almost every year. The halo of the “M” brand thanks to the M3 and M5 helped cement the brands place as the premium sports car maker in the United States. Sales grew from 232,032 units in 2002 to over 346,023 in 2015. Almost every single year was a record year for BMW (with the exception of the financial crisis which hit sales hard and took two years to get back to record run rate).

However in recent years BMW is starting to feel some pressure and the numbers have been weak in the U.S (although globally very strong). Sales fell from the peak of 346k in 2015 to 306 in 2017 largely to a not so compelling product set compared to other models in the same segments. BMW’s product range is stale compared to the likes of Audi and Mercedes and it seems consumers are voting with their wallets. While we saw numbers record in 2018 with sales of 311k units in the U.S, we continue to see pressure on the brand in coming years.

BMW Monthly Sales Data

Below we have a table that shows BMW sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is BMW new vehicle sales in the US.

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	16,947	18,356	20,149	21,072	23,048	23,392	23,178	25,537	22,052	22,432	23,673	26,464
2006	19,274	19,328	24,501	25,250	24,688	24,179	20,083	22,421	20,339	20,822	22,602	30,945
2007	19,761	22,274	25,325	25,310	26,689	25,220	24,295	26,562	20,901	23,451	23,808	30,199
2008	14,475	20,775	23,115	26,735	25,469	20,944	23,914	25,462	14,744	20,203	15,217	18,060
2009	12,212	12,979	13,884	15,705	18,383	16,744	16,381	18,332	15,047	16,444	15,708	20,128
2010	13,162	15,100	18,060	17,268	17,859	19,182	19,064	19,540	18,228	19,272	20,097	23,280
2011	15,905	16,416	20,395	18,801	20,651	21,637	21,409	20,815	21,750	21,873	21,521	26,834
2012	16,405	39,184	23,940	21,062	22,168	21,725	21,297	16,925	21,761	26,451	31,213	37,399
2013	16,513	21,311	26,278	23,225	25,230	27,074	24,043	24,523	23,568	27,574	31,752	37,389
2014	18,253	21,417	32,107	25,202	30,602	30,201	26,409	27,214	25,586	30,602	31,019	41,526
2015	18,981	25,201	34,310	26,952	31,003	32,176	26,970	27,755	26,608	29,439	32,003	34,625
2016	18,082	22,498	30,033	24,951	29,017	28,855	25,777	25,531	25,392	24,017	26,189	32,835
2017	18,109	22,558	31,015	22,624	25,818	28,962	21,965	23,553	25,571	23,208	28,049	34,253
2018	19,016	23,508	31,311	23,485	26,662	29,404	21,982	23,789	25,908	23,262	28,330	34,357
2019	18,102	23,558	32,228	23,816	27,108	31,627	23,015	25,505	27,467	25,440	31,213	35,746
2020	22,009	25,002	15,141	9,171	20,382	21,403	24,351	21,565	22,523	33,313	27,363	38,074
2021	22,858	22,905	25,717	32,604	31,353	32,604	25,522	24,576	25,522	31,011	31,011	31,011
2022	23,478	23,477	26,757	0	0	0	0	0	0	0	0	0

BMW Sales & Growth

Below is the unit volume sales and unit growth rate for the BMW brand in the United States.

BMW Annual Sales and Market Share

Year	Sales	YOY Change	US Marketshare	Marketshare Change
2005	266,300	0.00	1.58	0.00
2006	274,432	3.05	1.67	5.56
2007	293,795	7.06	1.84	8.99
2008	249,113	-15.21	1.90	3.39
2009	191,947	-22.95	1.85	-2.41
2010	220,112	14.67	1.91	3.00
2011	248,007	12.67	1.95	2.11
2012	299,530	20.77	1.95	-0.28
2013	308,480	2.99	1.99	2.18
2014	340,138	10.26	2.07	3.84
2015	346,023	1.73	1.99	-4.17
2016	313,177	-9.49	1.79	-11.10
2017	305,685	-2.39	1.78	-0.76
2018	311,014	1.74	1.80	1.08
2019	324,825	4.44	1.91	5.91
2020	280,297	-13.71	1.91	-0.05
2021	336,694	20.12	2.25	15.29
2022	73,712	0.00	1.57	0.00