Scion U.S Car Sales Data

This is your hub for all of the Scion sales data for the U.S market.

Scion was first introduced in the United States by Toyota in 2003. It was Toyota’s marque of sport compact vehicles which emphasized on affordability and style. The Scion marque was created as the company’s way of appealing the younger customers in the US.

Indeed, the brand was able to appeal to the younger buyers in the US car market and was able to sold more than a million compact cars since it was launched in 2003. Scion was an early hit among young buyers who saw Scion cars as reliable and more unique from the cars of the previous generation.

Aside from being a car manufacturer, Scion also served as Toyota’s laboratory for developing offbeat vehicles and various kinds of marketing and retail programs in the US.

Our Take on Scion U.S Sales Figures

Since its inception, Scion has sold over a million compact cars in the US. The brand enjoyed tremendous success in sales after its launching in 2003 and peaked in 2006 after selling over 170,000 cars that year.

Things changed, however, after 2006 as the brand saw a drop on its sales figures year after year. The effects of the Great Recession and the brand’s target market changing its perspective on compact cars, affected the sales of Scion over the years.

From 2009 to 2015, Scion sales never again reached 6 digits. This prompted Toyota to pull the plug on Scion as the brand is no longer able to appeal to the young buyers who have been also extremely finicky over the years. By 2017, Scion was discontinued, as Toyota decided that they no longer need a separate marque to target younger buyers.

Scion Yearly Sales Data

Here you will find monthly and yearly Canadian and U.S. sales figures for the Scion brand. Use the dropdown at the top right of this page or at GCBC’s Sales Stats home to find sales figures for any other brand or any specific vehicle currently on sale in North America. Click here to see the total market size from any of these same time periods. The Scion brand’s totals were folded in to Toyota USA’s figures beginning in September 2016.

Month	Scion U.S. Sales 2010	Scion U.S. Sales 2011	Scion U.S. Sales 2012	Scion U.S. Sales 2013	Scion U.S. Sales 2014
January	3035	3275	3535	4893	4011
February	3027	3944	4938	5052	4529
March	3511	5540	6694	6432	5917
April	3577	5710	5503	5697	5386
May	4112	4696	6047	6586	6181
June	3745	3456	8400	6340	4612
July	4653	3499	6904	6261	5127
August	4012	3649	7722	7698	6186
September	3562	3838	6743	5131	4154
October	4554	3952	5887	4940	4182
November	3834	3553	5606	4968	3907
December	3956	4159	5522	4323	3817

Month	Scion U.S. Sales 2015	Scion U.S. Sales 2016	Scion U.S. Sales 2017	Scion U.S. Sales 2018	Scion U.S. Sales 2019
January	3690	5099
February	3864	5882
March	4424	7261
April	4309	6640
May	4806	6659
June	3838	6179
July	3865	6423
August	3895	5627
September	6510	3688 °
October	6270	376 °
November	5183	170 °
December	5513	102 °

Month	Scion Canadian Sales 2010	Scion Canadian Sales 2011	Scion Canadian Sales 2012	Scion Canadian Sales 2013	Scion Canadian Sales 2014
January	—–	162	285	290	197
February	—–	157	358	246	199
March	—–	309	459	418	294
April	—–	487	400	561	508
May	—–	571	369	601	547
June	—–	598	807	427	448
July	—–	464	684	569	377
August	—–	486	558	578	407
September	—–	403	467	387	359
October	247	355	520	392	294
November	255	417	415	310	194
December	177	311	461	199	138

Month	Scion Canadian Sales 2015	Scion Canadian Sales 2016	Scion Canadian Sales 2017	Scion Canadian Sales 2018	Scion Canadian Sales 2019
January	172	256
February	183	308
March	378	891
April	417	940
May	470	759
June	411	463
July	381	274
August	369	228
September	563	153
October	541	70
November	439	58
December	335	31

Year	Scion Brand U.S. Sales	Scion Brand Canadian Sales
2003	10,898	—–
2004	99,259	—–
2005	156,485	—–
2006	173,034	—–
2007	130,181	—–
2008	113,904	—–
2009	57,961	—–
2010	45,678	679
2011	49,271	4720
2012	73,505	5783
2013	68,321	4978
2014	58,009	3962
2015	56,167	4659
2016 YTD *	54,106	4431
2017 YTD *